Animal/Veterinary Ultrasound Market Size, Manufacturer, Report to 2034
The Global Animal/Veterinary Ultrasound Market has witnessed continuous growth in the last few years and is projected to grow even further during the forecast period of 2024-2033. The assessment provides a 360° view and insights - outlining the key outcomes of the Animal/Veterinary Ultrasound market, current scenario analysis that highlights slowdown aims to provide unique strategies and solutions following and benchmarking key players strategies. In addition, the study helps with competition insights of emerging players in understanding the companies more precisely to make better informed decisions.
📌 Key Companies
Leading industry participants include:
GE Healthcare, Esaote SpA, Siemens Healthineers, Fujifilm Holdings, IMV Imaging, Mindray, Clarius Mobile Health, Butterfly Network, SonoScape, Canon Inc., and Draminski .
🆕 Recent Developments
In November 2024, Acoustiic, Inc. secured research funding to adapt its WaveMatrix technology for therapeutic ultrasound in companion animals—a first step toward expanding ultrasound’s therapeutic applications .
Major firms continue expanding their portable, high-definition, AI‑integrated ultrasound offerings (e.g., Clarius C7 HD3 Vet launched in 2022) .
🚀 Drivers
Pet healthcare spending on the rise: In North America, veterinary services expenditures reached ~$35–36 billion in 2022, fueling clinic investments in imaging tools
Technological innovation: The adoption of portable, wireless, AI-enhanced ultrasound scanners enhances diagnostic accuracy and accessibility
Growing emphasis on preventive and reproductive care: Ultrasound is increasingly used for pregnancy monitoring, cardiology, and soft tissue diagnostics in livestock and companion animals
⚠ Restraints
High device costs, especially for advanced 3D/4D and AI‑enabled systems, limit adoption in smaller or rural clinics .
Shortage of trained ultrasound operators—both veterinarians and technicians—impedes deployment of technology
In developed markets, saturation and competition from alternative diagnostics like MRI or X‑ray can dampen growth
📍 Regional Segmentation Analysis
North America
Largest market share (~37–40% in 2023) thanks to advanced veterinary infrastructure, high pet ownership, and spending power; projected to reach USD 200+ million by 2029 with ~5–7% CAGR
Europe
Holds ~30–31% share in 2023, supported by established veterinary hospitals and strong livestock care adoption .
Asia-Pacific
Fastest-growing region, with expanding pet ownership and livestock sectors in countries like India, China, Japan. Portable units dominate (~55% share) and India alone expected to reach USD 24.7 million by 2030
Latin America & Middle East & Africa
Emerging markets (~5–10% share), growing due to livestock modernization and rising companion animal adoption, though overall penetration remains lower
🔍 Emerging Trends
Portable and handheld ultrasound systems becoming norm in veterinary fieldwork, mobile clinics, and rural settings
AI and machine learning integration for improved diagnostics and faster interpretation, often embedded in handheld units
Multi-mode devices combining obstetric, cardiology, and general imaging support wide-ranging clinical needs
🎯 Top Use Cases
Obstetrics & gynecology: early pregnancy detection and fetal health surveillance in livestock and pets—the largest application segment .
Cardiology and soft‑tissue imaging: diagnosing organ disorders, masses, cysts, and musculoskeletal issues in small and large animals .
Field diagnostics and farm health monitoring: livestock fertility checks, health surveillance, and zoonotic disease prevention .
🧗 Major Challenges
Educational gaps: operators and veterinarians may lack sufficient training to fully leverage advanced systems
Market saturation in developed regions, demanding differentiation and continuous innovation .
Competitive pressure from alternative diagnostics (MRI, CT, X‑ray) in some sectors where ultrasound may be perceived as inferior
🌟 Attractive Opportunities
Emerging markets expansion: Asia‑Pacific and Latin America offer low penetration and rapid growth potential driven by rising pet ownership, livestock farming, and rural needs .
Telemedicine & point‑of‑care services: mobile clinics integrating ultrasound for remote diagnostics are expanding access in underserved regions .
AI‑augmented imaging software partnerships: collaboration opportunities between ultrasound device makers and AI/software firms to improve diagnostics and automation .
Exotic and mixed animal segments: development of devices tailored to birds, reptiles, and large farm animals opens new market verticals
📈 Key Factors of Market Expansion
Pet ownership and animal healthcare spending rising globally, especially in high-income and urbanizing markets.
Technological innovation in portable ultrasound, AI-enhancement, and multi-mode functionality.
Shift toward preventive care and early diagnostics in both pets and livestock.
Application diversification—from small companion animals to farm animals, exotics, field diagnostics.
Strategic penetration in emerging economies with low device saturation.
Deployment of televeterinary services, remote consultation, and mobile clinics.
✅ Summary Table
| Category | Key Insights |
|---|---|
| Market Value & Forecast | ~US $360–384 million in 2023–2024, projecting to US $539 million by 2029 (7% CAGR) or US $731 million by 2030 (~6.5%) |
| Drivers | Rising pet/livestock healthcare spend, tech innovation, preventive diagnostics |
| Restraints | High device cost, skill shortages, market saturation in developed areas |
| Regions | North America lead; Asia‑Pacific fastest growth; Europe strong; Emerging in LATAM/MENA |
| Trends | Portable AI-integrated devices, multi-mode systems, telehealth expansion |
| Use Cases | Obstetrics, cardiology, field diagnostics, livestock reproductive care |
| Challenges | Awareness gaps, competitive diagnostic modes, regulatory/training hurdles |
| Opportunities | Emerging markets, telemedicine, AI partnerships, exotic/large animals expansion |
| Expansion Enablers | Participation rise, innovation, preventive care focus, region localization |
Let me know if you’d like to zoom in on specific companies (e.g. Clarius or Mindray), regional breakdowns (e.g. India or North America), or particular applications like livestock or exotics.
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